unfiltered. bold. a little upside down.aaron blommaert’s new identity captures the essence of who he is — real, raw, and endlessly curious. as an artist, he doesn’t just perform; he questions, flips perspectives, and invites people to see the world through his eyes — or rather, upside down.we built a visual world that mirrors that mindset: a space where colour collides with emotion, where imperfection becomes character, and where chaos feels intentional. the design language is energetic and human — slightly off-balance, never too polished, and always in motion.this brand isn’t about creating a persona; it’s about revealing one. aaron’s authenticity, humour, and emotional depth are front and centre. the identity embraces contrast — bold yet intimate, vibrant yet grounded — showing an artist who’s not afraid to be seen as he truly is.in a world that often filters everything, aaron’s brand stands for the beauty of being unfiltered, human, and wonderfully upside down.